White Magic General Purpose Eco Cloth

The General Purpose Eco Cloth is a versatile everyday cleaning solution, ideal for a wide range of surfaces throughout the home. Combining excellent absorbency with effective dust and dirt removal, it provides reliable chemical-free cleaning wherever it is needed.

Switch to a smarter, more sustainable way of cleaning with the White Magic Eco Cloth range. Designed to deliver exceptional cleaning results using only water, these reusable microfibre cloths help reduce waste and minimise the need for chemical cleaners throughout your home.

Made from a premium dual-action blend, White Magic Eco Cloths combine powerful grease and oil absorption with superior water absorption. The ultra-fine fibres are split up to 100 times finer than a human hair, allowing them to reach into tiny surface textures to lift and trap dust, dirt, grime and moisture.

When used dry, the microfibres create electrostatic energy to attract dust and fine particles like a magnet. When dampened, capillary action draws in and locks away water-based grime for a deeper clean.

White Magic microfibre technology has been proven to physically remove up to 99.9% of bacteria from surfaces using water alone, providing an effective cleaning solution while reducing reliance on disposable products.

• Cleans effectively using water alone
• Reduces chemical use and household waste
• Premium 80% polyester / 20% polyamide microfibre blend
• Fibres up to 100 times finer than a human hair
• Dual-action dry and wet cleaning performance
• Captures dust, grease, dirt and moisture
• Removes up to 99.9% of bacteria from surfaces
• Machine washable for repeated use
• Durable and reusable
• Lifespan approximately 300–500 wash cycles